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About Us
We believe in quality and creating unique products across natural fabrications in cooling and breathable fibres.
Into the starry eyes of yours admiring, Welcome to Aahava Couture, a tale of traditional artistry rendered in modern-day silhouettes, entwined with the dramatic grace of today & intricate needle work of the past.
In the times when the world drifts towards fast fashion, we bring to you the rare tradition of Karigari, the finest art that epitomizes our culture and its value. Every collection is a meticulous work of design, put to life in embroideries and weaves to celebrate an artistic composition of designer’s sketches & finest stitches in wearable art!
At the heart of craftsmanship is a passion for creating something truly special, a work of art with its own story to tell and the finesse to showcase a designer’s skill lies in his hands.
From intricate beading to delicate embroidery, craftsmanship is just not about the masterpiece, it’s the journey to get there, the patience of hours, and the pride of heart-work!
THE FACE BEHIND AAHAVA
Meet the Founder & the designer
From accomplishing the opportunity to style the esteemed Miss India Sayali Bhagat in 2005 to custom-designing stunning ensembles for brides and women on their most cherished occasions over the years, this journey is fuelled by my unwavering passion for designing.
With every design I draw, I wish to create a piece that makes her feel beautiful, confident, and loved in the fit that suits her the best! The process of intricacy and delicacy starts from hand embroidery on custom-tailored pieces that cater to my client’s unique preferences.
Despite the responsibilities that come with motherhood, my passion for designing drives me to keep celebrating myself in drawings, ensembles, and women in Aahava!”
- Additti Sehgall
With every design I draw, I wish to create a piece that makes her feel beautiful, confident, and loved in the fit that suits her the best! The process of intricacy and delicacy starts from hand embroidery on custom-tailored pieces that cater to my client’s unique preferences.
Despite the responsibilities that come with motherhood, my passion for designing drives me to keep celebrating myself in drawings, ensembles, and women in Aahava!”
- Additti Sehgall
THE FACE BEHIND AAHAVA
Meet the Founder & Marketing Whizz
“While Flying and Fashion alliterate, they revolve parallelly in my life. Working for a prestigious international airline for over two decades and having immersed in the world of travel, fashion followed the way to be the passion I’ve been hiding within. This spark of designing happened when I decided to walk down the aisle and imagined nothing short of a fairytale wedding outfit. This moment made me realize what it is to be dolled up as a bride but in the princess outfit, you’ve always admired! I wanted to let this experience be loved and cherished by every girl like an absolute showstopper. This amalgam of profession and passion began an ambitious journey – Aahava Couture, redefining grace by offering personalized flair in the world of fashion.”
- Prerna Aggerwal
- Prerna Aggerwal
